Another brewery pulling distribution...

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hoboscratch
Posts: 432
Joined: Thu Oct 21, 2010 7:35 am
Location: CR

Another brewery pulling distribution...

Post by hoboscratch »

This time its Great Divide.

(Denver, CO) – Another brewery struggles through growing pains…

[Update: Just to add a little context, the total region count over the past several months is nine. New Mexico, Tennessee and another region (unknown to me) were announced as pull-outs last fall.]

[Update II: For those in Virginia wondering if they are affected, you can enter Great Divide as a search term here. It will show the towns where GD is sold and which distributor handles that town. The distributor that will no longer be carrying Great Divide beer is Specialty Beverages.]


The Full Pint’s Dan Becker got confirmation from Marketing Coordinator, Hanna Laney, that Great Divide Brewing is pulling out of Michigan, Rhode Island, Delaware and Connecticut due to “exponentially increasing orders.” The brewery will also pull out of DC and southern and central VA according to TFP.

Great Divide President, Brian Dunn, actually notified distributors weeks ago and rumors trickled out from insiders over the past month.

Here’s a copy of the letter that Dunn sent to distribution partners:

It’s been an unbelievable run and we’re growing like gangbusters and we truly have many to thank:

* Our wholesaler partners, who’ve worked so hard to keep Great Divide visible and available;
* Our friends at retail, who put us on draft and in bottles in their establishments and help sample and educate their customers on our beers and craft beers in general;
* And our beer drinking customers, who have shown such passion for our beers.

Regrettably and ironically, this wondeful story has a challenging chapter. Because of our growth, we just can’t keep up with supplying all of our markets with beer and doing so with good customer service. We’re ramping up our production aggressively but until we can get caught up, we’re forced to pull back from some areas. We’ve decided to pull back for a while starting in April 2011, and hope to come back as soon as we can.

Please accept our apologies for this curve ball and also our sincere thanks for your partnership and passion- they’re both very meaningful to us. Thanks again.

When he says gangbusters, he means it. Great Divide almost hit 20,000 barrels in 2010 after brewing 12,000 in 2009. The brewery is one of a handful of regional craft breweries exceeding 60% growth last year.

For Rhode Island, this is the second regional brewery to announce its pulling distribution from that state after Dogfish Head’s announcement a couple weeks ago.

http://beernews.org/2011/03/great-divid ... more-18265
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